Savviare

The basis of this project has different stages. It was a group effort, but each member had their own designs. The first stage was, as a group, finding something that makes Sacramento unique and create an interactive museum of the topic—we chose caviar after researching many possible topics. The second stage was intense research that was group based; each member had either a competitive audit, mood board, and audience. After researching. we decided to place this museum in Old Sacramento area at the Matsui Waterfront Park. Lastly, it was presented in front of an audience of students and a small panel of professionals, all while being recorded and having a time limit of 20 minutes.

Each member had to design a stationary set with a written letter, a grand opening flyer, a ticket, and a diagram of the interactive exhibit to name a few items. Each member also had a personal choice of either a store or a restaurant; I chose a restaurant and named it Sac Roe. The store also had its own logotype and it was to be placed inside our museum.